We’ve talked a lot over the past few weeks about an upcoming pair of true wireless earbuds from Beats called Beats Studio Buds. They first appear in the code of iOS and tvOS in the form of system animations and have since appeared in the US FCC database, indicating an imminent arrival. Now NBA legend LeBron James has joined the leaky wave after apparently seen with the unreleased earbuds.
The basketball icon with what appears to be Beats Studio Buds can be seen in photos shared on his Instagram account. If you look closely at the picture you will notice the square ridge we saw in the leaked images for the past few weeks. James was spotted with the white model, but black and red decorations on the TWS earphones from Beats are also in preparation.
Image: Instagram / KingJames
Interestingly, LeBron is a long-time sponsor of the Beats brand (and its stakeholder as well) and reportedly made a $ 30 million profit when Apple acquired the brand in 2014. This emerges from another report from Insider quoting his friend and NBA teammate Kendrick Perkins, James made a cool $ 700 million by being a silent investor in the brand.
When they return to the Beats Studio Buds, they will reportedly have Active Noise Cancellation (ANC) support and come with an Apple chip for quick pairing. The charging case adapts to the color of the earphones and has an oval, pebble-like profile. It also reportedly offers wireless charging support. However, details like start date and asking price are still a mystery.
The Beats Studio Buds look like a solid alternative to the AirPods and their Pro model, especially for people who don’t particularly like the stem design. And with the help of noise cancellation in tow, they actually seem to go head-to-toe with the AirPods Pro. I especially like the smaller profile which means they are easier to assemble and less likely to fall during workouts or morning runs.
Check out Beats Studio3 headphones on Amazon
Check out AirPods Pro on Amazon
I’ve been writing about consumer technology for over three years, having worked with names like NDTV and Beebom in the past. Leaving the latest news aside, I’ve checked out my fair share of devices that range from smartphones and laptops to smart home devices. I’ve also interviewed tech managers and appeared as a moderator on YouTube videos talking about the latest and greatest gadgets.