Wing celebrates 100,000 deliveries that support communities and local businesses.
Drone delivery picks up where regulations allow – and, as research by Virginia Tech shows, retail customers love them. Wing calls Logan, Australia, the world capital of drone delivery: the residents of Logan have ordered and received more than 50,000 deliveries by Wing drone delivery direct to their homes.
Wing serves Logan and 19 suburbs – a total population of more than 110,000 people. “Logan residents ordered nearly 4,500 deliveries in the first week of August, which means that a Logan resident received an average of almost every 30 seconds a drone delivery during our service hours,” says Wing.
Wing says the Logan operation represents the reality of drone delivery, beyond any drone delivery attempts currently taking place around the world: volume is not only a significant data set, but is a live, automated, and on-demand service. “When an order is placed, Wing’s software systems send the best aircraft to perform delivery from the various Wing operating locations. Then our systems use data about the operating environment – Wing’s software runs and analyzes 15 million simulations every day to analyze weather and terrain changes, stress test our delivery systems, and continuously improve our routing – to create a tailored, optimal path to create for the aircraft to track to the location the customer chooses for delivery, either at home or, in some cases, at his office. ”
Wing technology provides data on unmanned traffic management, consumer sentiment and the drone delivery business. Unlike many drone delivery programs that focus on a single retailer, the Wing program provides delivery services to a wide variety of businesses – so smaller retailers and restaurants can offer the service.
This technology has enabled our Logan customers to have more than 10,000 cups of fresh barista coffee delivered straight to their homes in the past year. When their children switched to distance learning, parents ordered more than 1,700 snack packages to keep the breaks interesting. And we got more than 1,200 Hot Chooks (Australian for fried chicken) flying in time for dinner.
Miriam McNabb is the Editor-in-Chief of DRONELIFE and CEO of JobForDrones, a professional marketplace for drone services, and a passionate observer of the emerging drone industry and regulatory environment for drones. Author of over 3,000 articles focusing on the commercial drone space, Miriam is an international speaker and recognized figure in the industry. Miriam graduated from the University of Chicago and has over 20 years experience in high-tech sales and marketing for emerging technologies.
For advice or writing in the drone industry, email Miriam.
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