LG is a pioneer when it comes to displays, and it was one of the first companies to demonstrate a transparent display panel a few years ago. LG Display, separate from LG Electronics, will display more transparent TVs at CES 2022 (pun intended). The company will present the products OLED Shelf, Shopping Magazine Showcase, Show Window and Smart Window.
The difference between LG Display and LG Electronics is that the latter usually showcases concept products that other manufacturers can adopt. They are essentially new standards and technologies that can be used by third parties.
Many companies have withdrawn their personal presence and live show at CES due to the new variant of COVID that is currently affecting the United States. Google, Microsoft, Amazon, Meta, Twitter, NVIDIA and many other large companies have announced that they will not be attending the event.
After LG has already announced what it wants to present at CES 2022 (via TheVerge), we can take a closer look at the upcoming transparent panels. The LG Shelf consists of two 55-inch OLED panels stacked on top of each other, and there is a shelf on the top. Since there are two panels, you can stream two types of content on each of them, for example: view art at the top, read the news below, and as if that weren’t enough, the TV also has an always-on display to show paintings and portraits.
LG Shopping Managing Showcase
Source: LG Display
Next up is the Shopping Managing Showcase. LG Display says it is intended for “luxury” department stores. It’s a transparent OLED panel with a wooden stand. When products are placed behind the transparent display panel, additional information about each product or graphics can be displayed, offering a completely new experience.
Show LG display window
Source: LG Display
The Show Window is made up of four 55-inch transparent OLED displays that can be used similarly to the Shopping Managing Showcase, except that it’s better for clothing and other products that take up more space. Stores could customize the new display to show digital text, images, and other visual effects to attract users into stores. LG Display says some of these are already in use at the Musina Fashion Store in Seoul, The Smithsonian and 180 The Strand in London. It is also used in some subway car windows in China and Japan.
While most of these products are just concepts, it is clear that LG is on the verge of making these products more widely available to business and corporate customers who want better service and a better experience for their customers. All of these display panels are made using the company’s 8th generation display manufacturing process, and if the showcases are any clue, we could see a lot more of these panels out and about in the near future, possibly the next generation.
LG has always been at the forefront of display technology and we expect to see more in the near future. Samsung hasn’t showcased its displays yet, but we’ll likely see some more of the company’s innovative TVs at the digital event at CES 2022 in two weeks’ time.
LG OLED C1 series 48 inch smart TV
with integrated Alexa
The C1 series is available in different sizes from 48 to 83 inches and has a 4K 120 Hz panel with Dolby Cinema and a dedicated gaming mode.