Honda Motorcycle and Scooter India (HMSI) announced Thursday that the company has set up a vertical industry overseas to boost its exports out of the country.
The new industry would leverage the strength of over 100 employees in a variety of roles to make the company a global hub for two-wheeler exports, HMSI said in a statement.
The new vertical overseas business expansion, established from Manesar, strategically integrates SEDBQ (sales, engineering, development, purchasing and quality) functions under one roof to create a globally optimal operating system.
The industry should develop new synergies by integrating the company’s export-import sales function in quality, purchasing, development, homologation, manufacturing and logistics, as the two-wheeler major noted.
“Looking to the future, Honda 2Wheelers India aims to further cement its leadership position in Honda’s global motorcycle business while continuing the next chapter of ‘Make in India for India and the World’ in the BS-VI era” HMSI Managing Director, President and CEO Atsushi Ogata said.
With this major organizational reorganization, the company is strengthening its business constitution and improving competitiveness to meet the high expectations of parent company Honda, he added.
HMSI started exporting in 2001 with its debut model Activa. In 2015, the cumulative exports exceeded the 10 lakh mark.
Thanks to the rapid expansion of the product portfolio and the additional allocation overseas by Honda Motor Co (Japan), HMSI now exports to 35 different markets in Europe, Central and Latin America, the Middle East, Southeast Asia, Japan and the SAARC countries.
Honda’s portfolio of 19 two-wheeler export models currently meets country-specific homologation and regulatory requirements, including the strictest Euro 5 standards.
In addition, the company expects its recently unveiled mid-size motorcycles to further expand its presence in overseas markets.