The smartphone industry’s quarterly and tax financial results, as well as market research reports on how smartphone makers fared in a pandemic-stricken year that crippled the supply chain and slowed demand, are in. Apple has emerged as a big winner thanks to the success of the iPhone 12 series, which helped the company achieve an all-time high profit and break its own previous record.
The iPhone 12 series helped Apple overtake HUAWEI and post a record quarter
According to independent reports from IDC, Counterpoint Research and Canalys, Apple shipped over 81 million smartphones in the fourth quarter of 2020, accounting for between 21% and 23.4% of the market share in the quarter ended December 31, 2020. Samsung took second place in the fourth quarter of 2020 smartphone shipments of around 62 million, while Xiaomi sat in third place. (NOTE: The shipping data compiled by IDC, Counterpoint Research, and Canalys varies to some extent, but the order of precedence remains the same.)
On an annual basis, Samsung topped the global smartphone charts with around 255 million units shipped and achieved a net market share of 19%, despite a year-on-year decline of 14%. Apple, on the other hand, shipped between 210 and 207 million iPhones in 2020. The growth of Apple – and other Chinese vendors as well – appears to have come at the expense of HUAWEI (including Honor), which slipped from second place worldwide to third place at the end of 2019 and even further to sixth place based on shipments in the fourth quarter of 2020.
Apple saw record sales of iPhone in China, a market where HUAWEI was at the fore
In particular, iPhone sales in China rose 57% for a whopping $ 21.31 billion. CEO Tim Cook claimed during Apple’s call for profits that two of the top three best-selling phones in urban China were Apple. “Apple delivered phenomenal performance in the fourth quarter of 20, returning to # 1 with 90.1 million units shipped, thanks to the success of the iPhone 12 series. This represents the highest shipment volume from a supplier in a quarter and resulted in a market share of 23.4% and a growth of 22.2% over the previous year, ”said the IDC report.
I’ve been writing about consumer technology for over three years, having worked with names like NDTV and Beebom in the past. Aside from the latest news, I’ve checked out my fair share of devices that range from smartphones and laptops to smart home devices. I’ve also interviewed tech managers and appeared as a moderator on YouTube videos talking about the latest and greatest gadgets.