This is how it begins. Following in Apple’s footsteps, other smartphone manufacturers have begun removing the charger from their smartphone’s retail package to help protect the environment and reduce e-waste. The first brand to do this is Chinese giant Xiaomi, whose newest flagship – the Mi 11 – doesn’t come with a charging brick. Xiaomi announced the move a day before the launch, but the company today announced a more consumer-friendly move that recognizes Xiaomi’s commitment to protecting the environment and makes many concerned buyers happy too.
Xiaomi offers a 55W charger at no additional cost
Xiaomi announced it will offer the flagship Mi 11 in two packages – one without a charger and one with a 55 W GaN charger – for the same price. Yes. You right that right. Buyers don’t have to pay extra money to buy the Mi 11 package, which comes with a 55W charging brick. Xiaomi’s train kills two birds with one stone!
In fact, it puts the responsibility in the hands of the buyer. Now customers can decide whether they want a new charger with their Mi 11 or whether they can get by with the ones that are already lying around at home. In terms of cost, Xiaomi has valued the Mi 11 at 3,999 yen (~ $ 611), which is excellent value for the package. Indeed it will be one of the cheapest Snapdragon 888 phones of 2021 from a reputable brand, and if its predecessor has something to offer, the Mi 11 is unbeatable value for your money.
Before you get too excited, however, the offerings are limited to Xiaomi’s home market of China. “The announcement to remove the charger in the box applies to the Chinese mainland market. Xiaomi will offer two versions, one with smartphone only and the other with smartphone and a separate 55 W GaN charger as a package, both for the same price, ”said a statement shared with Android Authority. We don’t know if Xiaomi will expand its offering to other markets, but it will definitely be a welcome move.
Xiaomi’s implementation is technically the most efficient way to sell the idea of a flagship smartphone without a charger in a retail package in the name of environmental protection. By selling the charger at no extra cost to customers who really need one, Xiaomi sends the message loud and clear – it protects both the environment and customers.
Maybe it’s time for Apple to emulate Xiaomi?
Apple started the “no charger in the retail package” trend for this trend. However, for customers buying an iPhone 12 Pro Max, which can cost up to $ 1,400, it is definitely annoying not to have a similar offer on the table. And since Xiaomi – a company that has often been accused of copying Apple – found the better solution, buyers of a shiny new iPhone 12 will definitely feel the crisis even more now. Maybe now is the time for Apple to make a similar gesture to its buyers?
For one, I would definitely appreciate Apple launching a similar offering for iPhone 12 buyers. What still confuses me is that Xiaomi is offering an impressive 55W fast charger with the superior GaN charging technology. On the flip side, Apple is asking buyers to spend an additional $ 19 on the significantly slower 20W USB-C charger. Strange times!
I’ve been writing about consumer technology for over three years, having worked with names like NDTV and Beebom in the past. Aside from the latest news, I’ve checked out my fair share of devices that range from smartphones and laptops to smart home devices. I’ve also interviewed tech managers and appeared as a moderator on YouTube videos talking about the latest and greatest gadgets.