OnePlus had a fantastic first quarter in Europe this year. According to an official forum post by Tuomas L. (Head of Strategy, OnePlus Europe), the The company saw a massive 388% increase in smartphone shipments in the first quarter of 2021 compared to the same quarter of the previous year. Supported by the huge increase in shipments, net sales in the European market also rose by an impressive 286% in the first quarter of 2021.
Especially, Flagship phones accounted for 65% of net shippingwhile the budget-oriented Nord family took 35% of the stake. OnePlus attributes the brand’s growth in Europe to a mix of factors, including lowering the price of 5G phones, entering new markets, strengthening retail relationships by adding more partners, and diversifying into new product categories such as audio and fitness. Wearables.
OnePlus claims it now has over 3 million users in Europe. Speaking of regional contributions, OnePlus notes that Finland, Germany and the UK emerged as the top three contributors to its revenue stream. Overall, Northern Europe was the largest revenue driver as the region grew over 300% in the first quarter of 2021.
In addition, the OnePlus Nord also became the best-selling Android phone in the third quarter of 2020. In the Netherlands, OnePlus saw a staggering 400% year-over-year growth. According to data from Counterpoint Research, OnePlus Nord was the best-selling mid-range 5G phone in Finland and Denmark. To mark the positive development in the European market, the company will soon be launching some exciting offers for the OnePlus 8T and OnePlus Nord.
OnePlus mentions that its latest flagship phones – OnePlus 9 and 9 Pro – received a warm welcome as well. The company tried to mess things up a little this year by working on an area that was previously a crack in the armor of its phones – camera performance. The company has teamed up with Hasselblad and massively improved the OnePlus 9 series camera hardware. In fact, it has produced favorable results. You can check out Pocketnow’s OnePlus 9 Pro review to see how OnePlus made a big leap this year:
Check out the OnePlus 9 Pro on Amazon
Check out the OnePlus 9 on Amazon
I’ve been writing about consumer technology for over three years, having worked with names like NDTV and Beebom in the past. Leaving the latest news aside, I’ve checked out my fair share of devices that range from smartphones and laptops to smart home devices. I’ve also interviewed tech managers and appeared as a presenter on YouTube videos talking about the latest and greatest gadgets.