Pete Lau, co-founder of OnePlus, posted a blog post on the company’s forum explaining how the company plans to improve the branding and quality of its products. The company – or rather the company – has worked hard to ensure that the integration with Oppo goes smoothly and without any problems, and the new phase is called OnePlus 2.0.
“With the integration, I would like to say that OnePlus has entered the OnePlus 2.0 phase. I believe that we are now a more mature and reliable technology brand that continues to provide the highest quality products to users around the world with the same Never Settle spirit as before, ”Lau said in the blog post.
Pete Lau also mentioned that the company is sticking to the “never settle” approach, offering high quality products at various price points at “competitive prices”. OnePlus is committed to continuing to offer premium and ultra-premium flagship smartphones worldwide, and the affordable product space will be more localized in the future.
“Further commitment to the camera”
OnePlus wants to focus more on camera technology and invest in improving the image quality of its devices. The company “doubles our commitment to our camera, especially in three areas”.
- Creating a great and unencumbered user experience at the very basic level.
- We continue to focus on improving color performance alongside Hasselblad, the industry leader in color, as well as custom sensors and lenses.
- We are investing in the research and development of a number of new and improved technologies that will take the camera experience to new heights for our users.
Unified global operating system and Oxygen OS 12
One of the key announcements in the blog post is the merger of OnePlus’ OxygenOS and Oppos ColorOS. The company wants to create a brand new “Unified Global Operating System” that combines the best of OxygenOS and ColorOS in a single platform. The company claims this would result in more reliable software, deliver Android updates much faster, reduce the load, and provide a quick and smooth experience for both new and existing users.
The company also promised to keep tweaking the operating system to ensure OnePlus users get the experience they signed up for, an easy and clean experience, and the ability to unlock bootloaders.
“OnePlus has a unique group of users, so we’re going to be customizing the unified operating system specifically for OnePlus devices to make sure it lives up to your expectations by, for example, keeping it as clean and light as before and continuing to support bootloader unlocking.”
The integration should be fully completed by the next major Android update in 2022, so there is still some time left before we see everything in action. The company will announce when certain devices will receive the new unified operating system at a later date.
Roland is a technology enthusiast and software engineer based in the UK. He is also a content creator and author and is best known by the name “Techusiast”.