MediaTek appears to have hit a major business milestone in the third quarter of each year when the smartphone industry experienced some major turmoil. According to data shared by Counterpoint Research, MediaTek ousted its main competitor Qualcomm to become the world’s largest provider of smartphone chips in the third quarter of 2020. When smartphone sales started growing again, MediaTek’s market share increased due to increased demand for devices, which fell between $ 100 and $ 250 in regions such as India and China.
MediaTek had a market share of 31% in the third quarter of 2020
MediaTek achieved 31% market share in the most recent quarter and grew 5% year over year. Qualcomm’s market share, on the other hand, fell from 31% in the third quarter of 2019 to 29% in the same quarter of this year. “MediaTek’s strong market share gain in Q3 2020 was due to three reasons: a strong performance in the mid-price segment for smartphones ($ 100-250) and in emerging markets such as LATAM and MEA, the US ban on Huawei, and finally in leading markets OEMs like Samsung, Xiaomi and Honor, ”said Research Director Dale Gai.
Image: counterpoint research
5G Wave is currently for Qualcomm
The rampant adoption of 5G chipsets proved to be a silver lining for Qualcomm as it emerged as the largest 5G chipset supplier in the third quarter of this year. Qualcomm led the 5G chipset market with a 39% share and is expected to recapture the crown of the top chipset provider in the next quarter, fueled by sales of 5G smartphones. Counterpoint’s report mentions that 17% of all smartphones sold in the third quarter of 2020 were 5G-enabled. And that growth streak is expected to continue into the next quarter, and a third of all phones sold in the fourth quarter of 2020 will be 5G-ready, the research company predicts.
5G phones will help Qualcomm bounce back in the fourth quarter
However, MediaTek Qualcomm will also be on the rise in the 5G smartphone market. The company’s Dimensity line of 5G-enabled chipsets is likely to dominate the market for low-end and budget 5G smartphones, while Qualcomm is expected to remain the leader when it comes to upper-midrange and Android smartphones in the coming quarters Flagship goes.
I’ve been writing about consumer technology for over three years, having worked with names like NDTV and Beebom in the past. Aside from the latest news, I’ve checked out my fair share of devices that range from smartphones and laptops to smart home devices. I’ve also interviewed tech managers and appeared as a moderator on YouTube videos talking about the latest and greatest gadgets.