Probably to drive sales, GoPro I just announced a trade-in program that will earn attendees $ 50 or $ 100 for a GoPro Hero5 session or Hero5 Black for any older GoPro camera.
Josh Constine got it right last year in his article The GoProblem. “Action cameras are like tablets. Lots of people want ONE. Very few need constant updates to the latest model, ”he wrote of GoPro’s decline in sales. At the time, GoPro’s stock appeared to be in a slump following its IPO. Now, 14 months later, GoPro stock has not yet recovered and is trading at an all-time low.
GoPro saw incredible early growth, in part due to the fact that it successfully created a new market. And then everyone who wanted to buy a GoPro camera bought one. The previous models are still able to record videos with incredible detail. The latest model even uses the same sensor as its predecessor, although the software has been redesigned. So why buy another one?
At this point, GoPro has to convince prospective buyers that its latest cameras not only allow better video recording than previous generations, but also allow for easier video creation. Without exception, the Hero5 cameras are waterproof, have better microphones and a better user interface. GoPro has also reinvented the way cameras interact with smartphones and even created a cloud platform that automatically uploads captured content.
The program is only available for a limited time. But don’t worry if you miss it. The discounts are almost as high as a good traditional sale.