Garmin stopped trying. Meet the company’s new action camera: a clone of a GoPro . The company that innovated in the personal navigator space has just announced the second generation of its action camera, which looks exactly like a GoPro.
The new Virb Ultra 30 packages the goods to be recorded at 4k and allows the user to control its functions through voice commands. Just say “Okay Garmin” and the camera will start or stop recording or mark important events.
Like its predecessors, the Virb Ultra 30 has a number of sensors that record data during video recording. The information gathered by the barometer, accelerometer, compass, gyroscope and GPS can then be overlaid on the recorded video so that users can prove they were as fast as they said they were. The performance data includes: speed, pace, altitude, G-forces, hang time, jump height, distance, incline, elevation, incline, roll, course, bearing and GPS coordinates
The camera is in a package that looks and feels like a GoPro camera. As with the previous generation, the case even appears to have the same mounting configuration, which likely means Virb owners can buy and use GoPro accessories.
The Virb Ultra 30 is available now and costs $ 500 – the same price as the 2-year-old GoPro Hero 4 Black.
It’s hard to blame Garmin for elevating the GoPro’s iconic design. GoPro’s overwhelming dominance of the market forced the rest of the industry to follow its design cues. Spend a few minutes on Amazon, or worse, Alibaba. The market is flooded with cheap GoPro clones. I expected more from Garmin, however.