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Finest streaming service 2023: Netflix, Amazon Prime Video, Disney+ and Apple TV+

Welcome to our guide to the best streaming service for you. There’s a streaming service out there for everyone. Horror fans can flock to Shudder, Mubi caters to the independent cinema crowd and BritBox has old episodes of Grange Hill.

In a crowded field, it’s difficult to know which streaming platform is right for you. Netflix still reigns supreme numbers-wise (just), but Amazon Prime Video is more affordable. Disney+ is the home of masked superheroes and Cinderella, but Apple TV+ comes with a bunch of worthwhile extras. Nobody wants to be forking out upwards of £40 a month on multiple subscriptions just to watch their favorite TV shows, so picking wisely is advised. Here, we run down the ups and downs of the top four streaming platforms out there – Netflix, Amazon Prime Video, Disney+ and Apple TV+ – to help you decide which is the best streaming service for your needs.


The original film and TV buffet service, Netflix paved the way for today’s streaming dominance, with Stranger Things, The Crown and Orange is the New Black helping make Netflix the most popular streaming service out there (for now).

Netflix also boasts one of the biggest libraries of film and TV content out there. It’s the streaming home of countless anime TV shows and films, documentaries, crime shows and kids favourites. There is almost too much on Netflix at times, with some of the best shows lost in a sea of ​​content (or canceled after two series).

Netflix’s reign may soon be coming to an end, though. Earlier this year, Netflix posted the first drop in membership since 2011. Job cuts and a drop in its share price followed. The company has since clawed back some 2.4 million subscribers, but not before Netflix made some changes to its membership tiers.

In the UK, a ‘basic with adverts’ membership costs £4.99 a month. It comes with advertisements (unsurprisingly), access is only available on one device and some films and TV programs are unavailable. It’s £6.99 a month for the basic plan, which includes ad-free viewing on one device, and £10.99 a month for the standard package, which includes ad-free viewing on two devices. Premium is £15.99 a month, which offers ad-free streaming on up to four devices.

Sign up to Netflix here

Amazon Prime Video

It’s no secret that Amazon is working hard to muscle in on some of that sweet, sweet streaming revenue. Bezos spent an eye-watering $13 billion on film, TV and music content in 2021, reports Variety. Amazon also produced the most expensive TV series ever with 2022’s The Lord of the Rings: The Rings of Power, and the company has been busy securing exclusives on the TV shows Jack Ryan, All or Nothing and The Boys.

An Amazon Prime membership (£8.99 per month, £4.49 per month for students) gets you a whole host of perks and extras. You get Prime Video, which comes with thousands of TV shows and films free to stream. A Prime subscription will also give you access to twenty free to watch Premier League matches per year. There are occasional offers on other Amazon services, from discounts on Audible memberships and Amazon Music, and Prime members can get free delivery on Amazon products. Prime also works seamlessly with the Fire TV Stick, which offers fast performance for a reasonable price.

In April, Amazon announced Freevee, the streaming service formerly known as IMDb TV. Freevee is a free streaming service hosting thousands of TV shows and movies, as well as exclusive series such as the crime comedy Sprung and British spy thriller Alex Rider. Fans of Australian soap operas will also be happy to hear that the recently canceled Neighbors is returning for Freevee viewers in the UK and US (the series will also stream on Prime Video in Australia, New Zealand and Canada).

Sign up to Amazon Prime Video here


Since launching in 2019, Disney+ has been quick to make its presence known in the streaming wars. The streaming platform recently reported that 221 million people have signed up to Disney+, compared to around 223 million Netflix subscribers.

Disney+’s popularity is, in part, thanks to the sheer amount of film and TV assets owned by Disney. The Mickey Mouse company owns the rights to Star Wars, Marvel and The Simpsons. The 2019 full merger of Disney and Fox, which cost a cool $71.3 billion, brought the X-Men and Fantastic Four characters into the Disney universe, alongside a slew of movies such as the fantastic Three Billboards Outside Ebbing, Missouri.

Disney+ currently offers better value for money over Netflix. For £7.99, members can access Disney+ and enjoy unlimited downloads on up to 10 devices and 4K UHD streaming, while up to four screens can stream simultaneously at no extra cost. Right now, members can also get 12 months for the price of 10 when you sign up for a yearly Disney+ subscription, compared to monthly.

The Disney+ library may seem a little restricted compared to its competitors, at least on first impressions. Disney+ goes big on original programming, from Marvel exclusives like She-Hulk: Attorney at Law, Hawkeye and Moon Knight to Andor and The Mandalorian. The addition of Hulu, FX and National Geographic shows are welcomed, but there may be too few options for those who don’t like superheroes or lightsabers.

Sign up to Disney+ here


It’s been a rocky road for Apple TV+ since it launched in 2019. There have been ups, with Apple’s CODA winning an Oscar for Best Picture in 2022. The streaming service has struggled to attract subscribers, though. Apple is usually very coy when it comes to releasing subscriber numbers, but some estimates suggest the streaming platform has somewhere between 20 – 40 million paying subscribers.

Compared to its competitors, Apple TV+ is a little thin on the ground when it comes to original programming, but it is constantly expanding. For £6.99 a month, members can access exclusives such as the Emmy winning Ted Lasso, Mythic Quest, the sci-fi epic Foundation and star-studded drama The Morning Show. Here are some of our personal favourites. Apple TV+ membership is also part of Apple One, a bundle of Apple services that includes various combinations of Apple Music and Apple Arcade – giving access to over 70 million songs and 100+ games with Apple Arcade – Apple News+, Apple Fitness+ and some iCloud storage , depending on how much you fork out each month. Everything is ad-free and available to stream or download in 4K. If you purchase a brand-new Apple product like an iPhone, iPad, or Mac, you will also get three months free trial for Apple TV+.

Sign up to Apple TV+ here

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