Image – fast lifestyle
From April to November 2020, 1,122 units of the Bajaj Chetak electric scooter were sold
The Bajaj Chetak electric scooter has seen steady sales, especially in the last three months. The Bajaj Chetak, which launched in India in January 2020, just two months before lockdown was announced amid the COVID-19 pandemic, hit a balance sheet of over More than 1000 units at the end of October 2020.
Sales have been constant over the past three months over 250 units. Sales, which started at 21 units in January and 100 units and 91 units in February and March, respectively, declined to 0 units in the following three months and rose again in July 2020 with 10 units sold.
The three months of September through November saw better sales for the Bajaj Chetak above the 250 unit mark. Sales in September were 288 units, while sales in October and November were 254 and 264 units, respectively.
Bajaj Chetak versus TVS iQube Sales
The only competitor in the electric scooter segment is the TVS iQube. While sales of the Chetak were 810 units in the period from September to November, iQube sales were only 138 units without exceeding the monthly mark of 100 units. The Bajaj Chetak and the TVS iQube are the only two electric scooters offered by established manufacturers in India. But why one does so much better than the other is a reason for analysis.
|month||Bajaj Chetak||TVS iQube|
For starters, the Bajaj Chetak is available through 5 dealers in Pune and 13 in Bengaluru. The TVS iQube is only sold through 10 dealers in Bengaluru. In this case, the chetak has a greater range while being Retro styling has also found better acceptance among buyers in the country.
The Bajaj Chetak electric scooter under the Bajaj Urbanite brand is offered in two versions: Urban and Premium. The price is Rs. 1 lakh or Rs. 1.15 lakh. The old school styling was inspired by the Vespa scooter. Features include front and rear LED lights, alloy wheels, keyless ignition, a fully digital instrument panel and smartphone connectivity.
This function uses Internet of things to notify the owner if the scooter is tampered with or if it has not been charged properly. With this function, the owner can also check the position of the scooter, change the status and the balance range.
Bajaj Chetak electric is powered by a 3 kWh IP67 battery with 4 kW output and 3.8 kW continuous output with a torque of 16 Nm. It is offered in two driving modes of Sport and Eco with a range of 95 km in Eco and 85 km in Sport. The battery can be charged from 0 to 100 percent in 5 hours using a conventional 5 A socket. Fast loading is not offered.
Bajaj also offers a warranty of 3 years or 50,000 km, including the battery, with the Chetak. The battery life is specified as 70,000 km and a maintenance interval of 12,000 km or 1 year.