The COVID-19 pandemic has had a detrimental impact on the smartphone industry, affecting everything from shipping numbers to varying degrees of delay in the pace of innovation for various players in the industry. However, it seems that demand is set to pick up again, and one particular smartphone maker that will adjust its production target accordingly is Apple. According to a NIKKEI Asia report Apple has set a production target of 96 million iPhones in the first half of 2021Thanks to increased demand for its 5G-enabled iPhone 12 family during the pandemic. The above number This corresponds to an increase of 30% compared to the previous year.
“The Cupertino-based tech giant has asked suppliers to build around 95 to 96 million iPhones, including the latest iPhone 12 lineup, as well as the older iPhone 11 and iPhone SE components, could threaten that goal,” the report said. Apple reportedly told its suppliers that it has set a production forecast of 230 million iPhones for 2021, which includes both the latest iPhone 12 portfolio and older models.
A net production forecast of 230 million iPhones for 2021
The tentative plan to produce 230 million units in 2021 is close to Apple’s existing annual shipping record of 231.5 million units set by the company in 2015. The The annual net production target for the next year also means an increase of 20% compared to the previous year. Nothing has been set in stone, however, and the final numbers may vary depending on consumer demand patterns over the coming months.
“We have scheduled production for the next quarter and the following quarter, and the outlook is pretty good,” said Nikkei, an executive at a major Apple supplier. “The iPhone 12 Pro and iPhone 12 Pro Max are particularly stronger than expected, while demand for the iPhone 12 is in line with the forecast, but the iPhone 12 mini is a bit sluggish.” While the industry is suffering from a severe shortage of components, Apple has reportedly kept processor chips in stock to ensure the industry-wide supply crisis doesn’t affect the shipping roadmap.