Apple has been a leader in the wireless stereo headsets (TWS) market for some time. Both the AirPods and the Pro model are at the top of the grocery chain. According to a market analysis report by Counterpoint Research, Apple will retain its crown as a segment leader in 2021 as well, but market share will shrink year-over-year.
The report adds that the global TWS market will reach 310 million shipments in 2021, growing 33% annually. From this number, Apple is expected to hit a massive 27% share, with estimates pointing to 84 million unitsWhile the upcoming AirPods 3 are poised to improve sales after a slump in the past two quarters.
“What is most expected is a new version from Apple, the first in two years. We expect this to be one of the biggest drivers of TWS market growth from the fourth quarter of 2021 through next year. Apple will maintain a strong leadership position because of its loyal customer base, although its share will inevitably decline as competition intensifies, ”said Liz Lee, Senior Research Analyst at Counterpoint, quoted as saying.
Apple on top. Xiaomi and Samsung still far behind!
Although Apple’s market share in the TWS segment will shrink by a margin of 4%, and the lead over its competitors will continue to be sky-high. The Chinese consumer electronics giant Xiaomi is expected to reach a market share of 9%, while Samsung is in third place with a share of 7%. The market share of these two companies was also the same in 2020.
While Apple’s market share is way ahead of the competition, profitability and net sales are another area in which the company outperforms the competition. Apple’s AirPods audio devices are in the upper echelons of the price bracket where the profit margin is much higher. Xiaomi, on the other hand, sticks to its mantra of selling products at the lowest possible price, which consequently also reduces profits.
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I’ve been writing about consumer technology for over three years, having worked with names like NDTV and Beebom in the past. Leaving the latest news aside, I’ve checked out my fair share of devices that range from smartphones and laptops to smart home devices. I’ve also interviewed tech managers and appeared as a presenter on YouTube videos talking about the latest and greatest gadgets.