In early January of this year, DigiTimes reported that Apple was reducing production of the iPhone 12 Mini and instead plans to double the Pro models. At the time, it was reported that adoption of the iPhone 12 Mini in its key markets – US and Europe – was slower than expected due to the pandemic. Now another report from Nikkei Asia claims that IPhone 12 Mini sales were far lower than Apple originally expectedThis prompted the company to cancel the orders for the compact phone from the planned production run for the first half of 2021.
“The biggest overhaul affects components and parts for the 5.4-inch iPhone 12 mini. Some suppliers have even been asked to temporarily stop building parts specifically for the Mini, a source told Nikkei. The mildest estimate was that Apple would cut planned production by more than 70% in the six months through June. “
According to reports, Apple plans to cut production of all iPhone models by approximately 20%Revision of the goal that was on track until December last year. Most of the production cuts, however, will go to the iPhone 12 Mini. Experts cite several reasons for the weak sales figures.
Some industry analysts note that the The iPhone 11 offers a larger battery and display for about the same price as the mini model. It is also worth noting that the vanilla The iPhone 12 is only $ 100 more expensive and again has a battery that lasts longer than Apple’s mini phone. To recall, the compact phone was criticized by many for its sub-par battery life, and there were some other cracks in its armor that made it a less appealing package in everyday life, despite its small form factor.
Apple plans to produce 230 million iPhones in 2021
Apple is reportedly targeting production of around 75 million iPhones in the first half of 2021, which is below the original target of around 100 million units. However, the company has assured suppliers that it will continue to manufacture 230 million iPhones for the full year of 2021, up 11% year over year.
Check out the iPhone 12 Mini at Best Buy
I’ve been writing about consumer technology for over three years, having worked with names like NDTV and Beebom in the past. Leaving the latest news aside, I’ve checked out my fair share of devices that range from smartphones and laptops to smart home devices. I’ve also interviewed tech managers and appeared as a moderator on YouTube videos talking about the latest and greatest gadgets.